Malik Achebe

About

I believe the useful question is rarely which option is better. It is almost always what you would have to believe about yourself in order to choose each one, and that question is far more revealing and a lot harder to dodge. So that is where we spend our time. Standing at a crossroads usually means two defensible options and one person quietly unwilling to admit what they actually want. We work out what you want first and evaluate the options afterwards, which is the reverse of how most people approach it and produces noticeably better decisions. I came into this through school and university counseling, where I spent years with people choosing between paths under enormous pressure from other people's expectations. That taught me to ask whose preference is actually in the room. If you have two defensible options, get in touch. Most people know the answer already and are waiting for permission to say it.